This means that you should list the features but then take the time to say what benefits those features will bring.įor example, having a 20mp camera on your phone is a great thing but that doesn’t mean anything unless you state that your reader will be able to capture their memories and live events with clarity. It's a small yet powerful segment of your email that guides the recipient on what to do next.įeatures are really important but even more important are the benefits your product has to offer. A clear, compelling CTA can significantly improve conversion rates. Include a CTA so that your customers can get to your product quickly. They will think about it for a while but then your product will get lost somewhere in the trash bin just like your email. However, if you don’t have it, don’t think your clients will search for a way to purchase it because they most likely won’t. This is what your email is leading up to - that one link that will lead your clients straight to the product or the service you are trying to sell. For instance, “Unlock exclusive deals!” can be more inviting compared to a bland “Newsletter Issue 4”Ī call to action is an important element of your email. However, don’t be a trickster either - never use methods like creating a subject line that mimics something a friend would say, sounding like clickbait and so on.Ī subject line should also be invigorating and promise value. However, if it’s relevant and engaging, sparking curiosity in them, it should work like a charm for your email open rates. ![]() If it’s weak, generic or boring, they won’t open your email. ![]() This means that whatever you place in your subject line is what should persuade them to open your email. Here are some of the most common email mistakes you can easily avoid:Ī subject line is your customer’s first look at your email, and a misstep here is a common email mistake. However, even expert copywriters sometimes make mistakes in their emails.Ī poorly written email can ruin your chances to close a major deal. Writing great emails requires a lot of copywriting knowledge if you want to hear back fast.
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